Welcome to the Dean’s Podcast – the podcast about issues shaping graduate studies in Canada.
In this episode, host Carolyn Watters, Dalhousie University dean of graduate studies, and 2009 Canadian Association of Graduate Studies president, talks to Noreen Golfman, dean of graduate studies at Memorial University. Memorial recently launched a graduate recruitment campaign integrating traditional billboard and subway advertising with cutting edge social media tactics.
Dr. Golfman gives her insights into how social media is becoming an essential part of any graduate or undergraduate recruitment strategy and offers a peek behind the curtain on this campaign which netted some 38,000 visitors in its first 24 hours. (Running time: 24:43 mins).
If you’d like to get in touch with Carolyn about something you heard in the podcast,
to e-mail her. Or, you can leave a comment in the forum below.
For an index of previous podcasts, click here.
You can follow Carolyn and her colleagues, associate deans Sunny Marche and Dieter Pelzer, at the Deans’ Blog, an intelligent and illuminating weekly take on issues affecting graduate students, post docs, and their supervisors at Dalhousie.
Theme music for the Dean’s Podcast by Derek K. Miller.