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Career Advice

Engaging Audiences: Episode 3 – Find the narrative

Why you should adopt some basic storytelling principles.


In the third episode of Engaging Audiences, Shari Graydon explains that if academics adopt some basic storytelling principles, they may better be able to get people interested in their research topic.

Intro music courtesy of Bensound.

Your research is important and deserves as much attention as possible. But if no one can understand what you’re talking about, what’s the point?

University Affairs magazine and Informed Opinions have teamed up to bring you a video series on how to communicate your research to a wide audience. Hosted by Shari Graydon, it will offer tips on making what you know and do more accessible and engaging.

Improving your ability to communicate your research clearly and concisely can help you secure funding, impress in job interviews and even just refocus your brain when you get stuck on a paper or article.

Informed Opinions trains and supports experts — especially women — in making their knowledge and ideas more accessible to a broader audience. The non-profit project delivers keynotes that motivate scholars to engage with media, and workshops that give them tips and tools to do so more effectively.

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